HomeServe: Program Video
Gold Winner 2024 MarCom Award
Project Tasks:
Concepting
Storyboard Creation
Overseeing Video Production
Phase One
Strategy | Concepting
During the initial phase of the project, I successfully generated three distinct concepts for the HomeServe Advantage promotional video. Alongside these concepts, I crafted a detailed timeline outlining the strategic progression of the video. Each concept was designed to effectively convey the intended messaging by seamlessly integrating edited stock videos and purposeful graphics.
Phase Two
Storyboard | Scripting | Visual Roadmap
The next phase was developing a comprehensive video storyboard. This involved the integration of the chosen stock videos and graphics, aligning them with the script to ensure a seamless and compelling narrative. This served as a visual roadmap and provided a detailed breakdown of the planned animations, offering the client a clear preview of the anticipated visual elements.
Phase Three
Oversee Video Production | Feedback Process
Through effective communication and a commitment to precision, the collaboration between the client, the animator, and myself resulted in a successfully executed promotional video. The iterative feedback loop ensured that the final product not only aligned with the initial vision but also surpassed expectations, effectively promoting HomeServe Advantage on both digital platforms and television.