Corning Natural Gas: Don’t Fool With My Fuel
Project Tasks:
Concepting
Branding
Brochure
Landing Page
Results: In collaboration with Corning Natural Gas, I spearheaded a successful campaign aimed at raising awareness about impending natural gas bans in the state of New York. Branded as 'Don't Fool with My Fuel,' the campaign effectively engaged the public, generating over 300,000 impressions and inspiring more than 250 individuals to send emails to the governor expressing their disapproval of the proposed bans.
Phase One
Branding Strategy | Stylescape | Brand Guidelines
The initial phase of this project involved collaborating with Corning to define the campaign's tone of voice. Despite budget constraints, I opted for a focused approach, presenting a single stylescape and concise one-page brand guidelines. Corning's enthusiastic response affirmed the success of this strategy, as they found the branding resonated perfectly with their energy and sentiments against the natural gas bans.
Phase Two
Branded Brochure | Landing Page Design
Corning identified the need for a branded brochure as they intended to distribute it at natural gas conferences they were attending. To enhance engagement and facilitate action, a QR code was strategically incorporated, directing readers to a dedicated landing page. This page enabled residents to send automated emails expressing their disapproval of the natural gas bans to the governor.
Phase Three
Digital Campaign | Facebook Display | Google Performance Max
Over the course of one month, our digital efforts were exceptionally successful, reaching an impressive audience of over 127,000 individuals. The campaign garnered more than 300,000 impressions, surpassing expectations and demonstrating a robust online presence.
