Hello

Hello

Welcome to my portfolio! I'm Gisselle Cardel, an Art Director with a passion for blending creativity and strategic thinking. My design journey began in 2017, where I've honed my skills and evolved into a versatile designer.

Despite earning a bachelor's in Marketing from the University of South Florida and a Masters in Business Administration, my heart found its true calling in graphic design.

At my current agency, I create designs that are not just visually appealing but also align with effective marketing tactics and strategic goals. My strength lies in branding and concepting, but I've contributed to campaigns spanning direct mail, digital platforms, email, websites, and more.

Recently, I have started freelancing to expand my creative services, and stay up-to-date with the latest trends. These projects allow me to work with unique industries, and to learn communication styles from people outside the agency.

Outside the realms of design, I find joy in various hobbies. I'm an avid reader, gamer, and own a thrift/vintage online shop, and occasionally sell at markets.

Thank you for exploring my portfolio!

Resume • LinkedIn • Upwork • Email • Phone

Skills.

  • • Adobe Creative Suite

    • iWork

    • Microsoft Suite

    • Figma

    • Wordpress

    • Squarespace

    • Hubspot

    • Mailchimp

  • • Concepting

    • Branding

    • Print

    • Digital

    • Email Design

    • Marketing Strategy

    • Presenting

    • GIF/Animation

  • • Bachelor’s in Marketing

    • Master in Business Administration

  • • English

    • Spanish

  • MarCom Gold Award 2024 • HomeServe Residential Animated Video

    ESOURCE 2nd Place 2021 • Central Hudson High Impact Mailer

Clients.

I work with a variety of clients, ranging from banks, pharmaceuticals, utilities, and more. Below are a few of the clients I have recently designed and built strategy for. My clients trust in my art direction, strategy, and creativity.

Testimonials.

  • Gisselle does beautiful work that follows our brand style. Gisselle's experience and eye for design show through. She can take complicated disclosures, understand what to do with them, and then incorporate them successfully within compliance guidelines.

    Commercial Bank & Trust

  • Gisselle was a pleasure to work with and delivered exactly what we wanted in exactly the timeframe expected. Would use her creative expertise again in the future.

    SpaceNews

  • Throughout the chaos that we have been experiencing, the team has been absolutely incredible to work with. Between managing tight deadlines, many rounds of edits, and creating beautiful deliverables, it has been a delight to work with Gisselle. I look forward to continuing the work for the rest of the year.

    Children's Cancer Center