NJNG: Campaign Concept
Project Tasks:
Concepting
Ad Design
Retargeting
Phase One
Strategy | Concepting
During the initial phase of the project, the collaboration with NJNG involved an exploration of three concepts aligned with their branding. Recognizing the time constraints, our approach was geared towards efficiency and precision. Each concept was crafted to mirror the final appearance of the digital ads, ensuring a seamless and swift transition from conceptualization to the ultimate deliverable.
Phase Two
Ad Design | Facebook Carousel | Image Gallery
For the final deliverable, I crafted multiple Facebook carousels, each retaining the core design of the chosen concept but featuring distinct copy and images. To expedite the approval process and ensure a streamlined workflow, I introduced a gallery of images for the client's comprehensive review. This approach enabled their team to assess and approve the design, carousel images, and copy in a single round of feedback.
Phase Three
Campaign Refresh | Retargeting
We expanded the scope to incorporate email marketing and retargeting initiatives. Building upon the success of the Facebook carousels, the campaign evolved to engage audiences through additional channels, maximizing reach and impact. Recognizing the need for a consistent visual narrative, we implemented periodic design refreshes throughout the 6-month campaign duration.