SCA Pharma: Rebranding & Facility Design
Project Tasks:
Concepting
Branding
Facility Design
Creative Retainer (Social, Email Templates, Conference Materials, Collateral)
Phase One
Deep Dive Survey | SWOT Analysis | Stylescapes
Conducted a comprehensive survey and analysis of SCA Pharma, which included surveying employees, gathering essential data on competitors, and crafting a comprehensive SWOT analysis. Leveraging the insights gained, I developed three distinct stylescapes aimed at aligning with SCA Pharma's existing identity.
Phase Two
Brand Guidelines | Rebranding
SCA Pharma selected one of the proposed stylescapes, which served as the creative foundation for the comprehensive brand guidelines. These guidelines are intended to serve as a blueprint for the rebranding process, encompassing both existing and new collateral materials.
Phase Three
Facility Design | 3D Signage | Time-Sensitive
With just one month before a major conference, I was tasked with branding a new building to make a lasting impression. Despite the time constraints, I successfully delivered a memorable and on-brand experience for the conference attendees, leaving a strong and positive impression of SCA Pharma's identity and values.
Phase Four
Social Media | Print Collateral | Product Photography | Email Templates | Conference Layout, Banners + Materials | Product Catalog
The ongoing nature of this collaboration highlights its diversity and adaptability, ensuring that SCA Pharma's marketing efforts remain current and effective. This comprehensive and multifaceted approach has proven successful, contributing to the sustained growth and visibility of SCA Pharma in their industry.
