I am proud to highlight that this project achieved recognition and success, as it was submitted to the ESOURCE Ad Awards and secured second place in the Energy-Efficiency and Demand-Response Programs Campaign category. It serves as a testament to the creativity, innovation, and hard work put into delivering a memorable and impactful marketing piece for Central Hudson, a natural gas utility company.

The primary objective was to create a high-impact direct mailing campaign targeted at commercial businesses. This campaign aimed to persuade these businesses to consider switching to natural gas as their energy source, emphasizing the benefits while also leaving a lasting impression.

The campaign involved sending 1,450 Lego Boxes to commercial prospects. The outcomes exceeded expectations, yielding an impressive 200 responses and generating a remarkable $16 million in revenue for Central Hudson.