SEMCO: A Rebranding, Residential Campaign
Project Tasks:
Concepting
Branding
Direct Mail
Website Design
Results: The campaign was a success for the client, mailing to 7,900 residential prospects, achieving a notable response rate of 1.2%.
Phase One
Rebranding Strategy | Concepting | Visual Guide
In Phase 1 of the SEMCO project, the focus was on developing concepts that resembled a direct mail postcard, considering the constraints of a limited budget and tight timeline. SEMCO had no prior marketing or branding, providing an opportunity for creative exploration. The next step involved constructing a visual guide to steer the branding of the campaign, providing a cohesive and strategic direction for SEMCO's marketing efforts.
Phase Two
Direct Mail | Landing Page Design
View Landing Page: Semco-SignUp
In Phase 2 of the SEMCO project, the focus shifted towards the final design of the direct mail postcard. This postcard was designed to lead recipients to a designated landing page. The landing page served as a platform where prospects could conveniently provide their information.
Phase Three
Retargeting | Direct Mail
The positive outcomes of the original postcard were acknowledged, leading to a decision to implement a remarketing strategy. In this phase, the design of the postcard was subtly tweaked to maintain the successful elements while introducing variations that aimed to capture renewed attention from the prospects.
