Children’s Cancer Center:
50th Anniversary Logo
Children’s Cancer Center is a non-profit organization based in Tampa, FL. They assist children and families that are adjusting to the prognosis with healing and therapeutic programs. They are celebrating their 50th anniversary this year and wanted a logo that could be used on digital and print.
Phase One
Concepting. Collaborating closely with the client, we embarked on a creative journey that began with presenting two concept options. The concepts needed to blend with their current brand, and relate to their children, families, and donors. The chosen logo would then be used on their social media, newsletters, and Annual Report booklet.
Phase Two
Newsletter. Client wanted to send out an email and direct mail piece to all their current customers, showcasing the anniversary logo. The newsletter was adapted to an email (Give Effect platform) and a tri-fold mailer. The pieces needed a balance of photography, branding, and copy as the client had a lot of content they wanted to share.
Phase Three
Annual Report. Children’s Cancer Center wanted to create a 2024 Annual Report, showcasing their programs, successes, and staff. The 16 page booklet was optimized for digital and print for easy distribution to their donors.
