Children’s Cancer Center:
50th Anniversary Logo
Project Tasks:
Concepting
Logo Creation
Direct Mail - Tri-fold Mailer
Annual Report
Phase One
Concepting. Collaborating closely with the client, we embarked on a creative journey that began with presenting two concept options. The concepts needed to blend with their current brand, and relate to their children, families, and donors. The chosen logo would then be used on their social media, newsletters, and Annual Report booklet.
Phase Two
Newsletter. Client wanted to send out an email and direct mail piece to all their current customers, showcasing the anniversary logo. The newsletter was adapted to an email (Give Effect platform) and a tri-fold mailer. The pieces needed a balance of photography, branding, and copy as the client had a lot of content they wanted to share.
Phase Three
Annual Report. Children’s Cancer Center wanted to create a 2024 Annual Report, showcasing their programs, successes, and staff. The 16 page booklet was optimized for digital and print for easy distribution to their donors.
